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PR & Events Department aims to assist various social organizations, domestic and foreign companies in particular, in organizing a wide range of exhibitions or interactive activities. Through well prepared media cultural communication, we help companies, government and other social institutions in image building, coordination, optimization of social psychological environment so as to strengthen their influence in china.。
Since 2005, PR & Events department has been fully responsible for media and PR services when Suzuki China exhibited in auto shows held in Beijing, Shanghai and Guangzhou. We successfully organized media interviews with Suzuki Motor and Tokyo Auto Show. We held press conferences for Ma Xiaoxu’s endorsement for Suzuki JIMNY, Suzuki Grand Vitara new model release. We also planned several new car test drives by media, distributors or customers in Beijing, Jinan, Changzhou and other cities. All events and activities organized by us were welcomed by media with good publicity.
East King Cultural undertakes the events planning of annual road show “Charming Suzuki Touring around China” of Suzuki China and Jinan Light Suzuki Vehicle Co., Ltd. By now, the road show has been held in more than 100 cities with distance totalled tens of thousands of kilometres, which effectively promotes domestic sales of Suzuki motorcycles.
PR & Events department provides regular media monitoring services for companies to control direction of public opinion and tackle crisis public relations with detailed analysis of public opinion. |
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 Integrated planning for corporate public relation strategy
Planning, expansion and management of media relations
Coordination, maintenance and management of customer relations
Writing and distribution of corporate publicity articles
Public opinion monitoring, assessment and crisis public relations
Planning, organizing and execution of marketing activities
Planning, organizing and execution of business events
Planning, organizing and execution of media activities
Planning, organizing and execution of cultural events
Planning, organizing and execution of forums, lectures and seminars
Planning, organizing and pulicity of exhibitions, expositions and business fairs
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We represent rich experience in organization of international exhibitions, cultural and sports activities, marketing activities, media events, business events etc.
We specialize in planning, organizing, communicating and coordinating of various events and activities. Despite all difficulties, we always make painstaking efforts to get things straight and try our best to cater to all tastes.
We share a good relationship with media, which enables us to participate the planning and organizing work for the events like CCTV Auto Billboard of the Year and China Famous Towns Show. We also have close relationship with Xinhua News Agency, CCTV, major portals, provincial TV stations, daily newspaper, evening newspaper and professional newspapers, periodicals, magazines, websites of auto and sports. So we enjoy convenient press release and favourable price offers. |
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| Suzuki Press Release Collection |
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| Suzuki Motor Media Test Drive |
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| 2009 Suzuki China Business Discussion |
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| 2008 Beijing Auto Show |
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| 2008 Tokyo Auto Show |
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| 2008 Guangzhou Auto Show |
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| Grand Vitara Release & Test Drive in Changzhou |
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| Suzuki Electric Vehicles in Care & Rehabilitation Expo China 2007 |
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| Suzuki China Advertising during Olympic Games |
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| Ma Xiaoxu Endorsing Suzuki JIMNY |
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Bayi Suzuki Cycling Team & Bayi Suzuki Triathlon |
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| “Charming Suzuki Touring around China” Road Show |
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| Overall Planning for China Weather TV News Programs |
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| TV documentary Meteorology China |
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| Chat Room in Beijing Hosted by Shandong TV |
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| Video for Achievements of Intellectual Property Rights Protection, Ministry of Commerce |
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